Quotes About Being Aloneâ€but Not Lonely

Some people find it unnerving to be left alone when there are far too many uncomfortable dimensions to the solitude. Yet being alone does not necessarily mean being lonely. For instance, assume you are left alone with your thoughts. If you find peace in solitude, your time alone may be a blessing, a welcome respite from the cares of the world. The right quotes show that being alone—far from being lonely—provides a chance to reflect on life. Buddha All things appear and disappear because of the concurrence of causes and conditions. Nothing ever exists entirely alone; everything is in relation to everything else. Henry David Thoreau I love to be alone. I never found the companion that was so companionable as solitude. Ann Landers It is far better to be alone than to wish you were. Warsan Shire My alone feels so good, I’ll only have you if you’re sweeter than my solitude. Marilyn Monroe I restore myself when Im alone. Its better to be unhappy alone than unhappy with someone—so far. Johann Wolfgang von Goethe The soul that sees beauty may sometimes walk alone. Julie Delpy Too many women throw themselves into romance because they’re afraid of being single, then start making compromises and losing their identity. I won’t do that. Thomas Merton If we seek paradise outside ourselves, we cannot have paradise in our hearts.Wayne Dyer You cannot be lonely if you like the person youre alone with. John Steinbeck All great and precious things are lonely. Blaise Pascal All mens miseries derive from not being able to sit in a quiet room alone. James Dean Being an actor is the loneliest thing in the world. You are all alone with your concentration and imagination, and thats all you have. The Rev. Dr. Martin Luther King Jr. Every man must do two things alone; he must do his own believing and his own dying. George Washington It is better to be alone than in bad company. Dr. Seuss All alone! Whether you like it or not, alone is something youll be quite a lot. Dalai Lama Spend some time alone every day. African Proverb It is better to travel alone than with a bad companion. Jules Renard If you are afraid of being lonely, dont try to be right. Suzanne Gordon To be alone is to be different, to be different is to be alone. Charles Caleb Colton To dare to live alone is the rarest courage; since there are many who had rather meet their bitterest enemy in the field, than their own hearts in their closet. Alain de Botton Booksellers are the most valuable destination for the lonely, given the numbers of books that were written because authors couldnt find anyone to talk to. Georg Trakl For whoever is lonely there is a tavern. Paul Tillich Language...has created the word loneliness to express the pain of being alone. And it has created the word solitude to express the glory of being alone. Jose Garcia Villa No more truth. Bells ring no more in me. I am all alone singly. Lonely rests my head. O my God! I am dead. Pearl S. Buck The person who tries to live alone will not succeed as a human being. His heart withers if it does not answer another heart. His mind shrinks away if he hears only the echoes of his own thoughts and finds no other inspiration. Vicki Baum Fame always brings loneliness. Success is as ice-cold and lonely as the North Pole. Anonymous I think Id do better on my own, no friends, no fights, just me alone. Christopher Morley Beauty is ever to the lonely mind a shadow fleeting; she is never plain. She is a visitor who leaves behind the gift of grief, the souvenir of pain. Hafiz of Persia â€Å"I wish I could show you when you are lonely or in darkness the astonishing light of your own being.† Ancient Chinese Proverb â€Å"An invisible thread connects those who are destined to meet, regardless or time, place, and circumstance. The thread may stretch or tangle. But it will never break.† Mandy Hale â€Å"A season of loneliness and isolation is when the caterpillar gets its wings. Remember that next time you feel alone.† Dr. Wayne Dyer You cannot be lonely if you like the person youre alone with. Joseph F. Newton â€Å"People are lonely because they build walls instead of bridges.†

Causes and Effects of Violence in Children Essay - 1698 Words

Recent research has shown that the relation rate between children and violence is increasing. In fact, the article Children and Violence states that as many as 10 million children per year may witness or be victims of violence in their home, schools, or communities across the United States. Childhood exposure to violence has a huge overwhelming impact on children’s development, affect emotional growth, cognitive development, physical health, and school performances. This increase in children’s exposure to violence suggests that more children are at risk than what was expected. Has the definition of violence changed or now the society does not consider the impact ferocity has on children? Merriam-Webster defines violence as an â€Å"exertion†¦show more content†¦A child can either be a direct or indirect target of violence in the home or they can be harmed by its occurrence. To many children, the indirect act of violence [such as mother being physically abused by the father] can still have the same effects as being directly abused. Several factors such as domestic violence, media violence, gender differences, antisocial personality disorder can contribute to child violence. Being a witness of domestic violence can be auditory, secondary, or visual. Children who either witness or see the injuries done to the family member face a more stressful environment. They can develop more psychological and behavioral issues than a child who has a stable family environment. These children being abused will more likely show destructive trends, mood swings, and uncontrollable manners, or may have difficulty with reasoning. In addition, they may see violence as a way of resolving conflicts since the adult family members they look up to engage in violent behaviors as a way of resolving their conflicts. Groves further supports the impact of domestic violence on children by stating that, â€Å"exposure to domestic violence deleteriously affects childrenâ⠂¬â„¢s social, emotional, and cognitive development.† She continues to state that children’s responses to domestic violence may vary according to the child’s age, proximity to the violence, the brutality of the violence, and the availability of adults who can emotionally protect or sustain theShow MoreRelated Television Violences Effects on Children Essay1080 Words   |  5 PagesViolences Effects on Children Most people read statistics like â€Å"Before the average American child leaves elementary school, he or she will have witnessed more than 8,000 murders on television† ( â€Å"Does T.V. Kill?† ), and worry about the negative effect viewing violence on television will have on their children. Research into the effects of childhood exposure to violent television programming shows that there is cause for concern. Watching violence on television does have a negative effect onRead MoreThe Effects Of Media Violence On People1388 Words   |  6 PagesThe Effect of Media Violence on People Media violence impacts the physical aggression of human beings. It is one of the many potential factors that influence the risk for violence and aggression. Research has proven that aggression in children will cause the likelihood of aggression in their adulthood. Theories have evolved that the violence present in the media most likely teaches the viewer to be more violent. It is a risky behavior that is established from the childhood. Furthermore, media violenceRead MoreThe Effects of Domestic Violence on Children1529 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreThe Dangers Of Domestic Violence Essay790 Words   |  4 PagesTitle: Domestic Violence Specific Purpose: To inform my audience of the dangers of domestic violence and where to get help. Thesis Statement: Domestic violence is a crime that exist in all cultures, races, educational backgrounds and economic levels. Introduction Domestic violence is not just hitting or an occasional argument. It’s a mental abuse of power. The abuser tortures and control the victim by threats, intimidation, and physical violence. Around the world at least oneRead More The Effects Television Violence Has on Children Essay774 Words   |  4 PagesThe Effects Television Violence Has on Children Television has both positive and negative effects on children between the ages of two and five. Some research shows that violence in the media can be linked to aggressive behavior in children. Though, some researchers disagree with this statement and believe that there are other factors, besides television, which cause children to become violent. The following essay will reflect both sides of this argument. Violent television shows leadRead MoreSexual Violence And Sexual Abuse1153 Words   |  5 Pagespartner violence (IPV) (also called domestic violence, battering, or spouse abuse) is violence commented by a current or former spouse, opposite-sex cohabiting partner, same-sex cohabiting partner, date, or boyfriend or girlfriend (Gosselin, 2014).† Victims of this violence can be of either gender. Intimate violence can viewed as emotional, physical, verbal, economic and sexual abuse. These acts aren’t only taken place in a household; they can take place outside the home in public. This violence hasRead MoreThe Effects of Domestic Violence on Children1540 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreFrom the issue I stated about racism, I found that this issue is very sensitive and absurd. Racism700 Words   |  3 Pagesand this cause people to fight against each other. Nowadays, the issue is still going on in our society. This is just not about black people and white people but also there’s still left a bit of racism between races in Malaysia. Racism cause a massive effects on society. Back then, racism was about how the white people treat the black people badly. White American think that black people is on lower standard than them. So at some part, they used black American for slavery. This issue cause tensionRead MoreEng 1011630 Words   |  7 PagesViolence in Music Videos and Music Lyrics has a negative impact on children. Music videos that expose profanity and sexuality are inappropriate and leave a negative impression on young children. Violence in music videos can cause health problem. Music videos that promote negative lyrics are affecting young children. Music lyrics with vulgar languages affect the development and well-being of young children. For example, the study author (Stone, 2009) found â€Å"that music with explicit referencesRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pagesage? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or family violence† (Safe Horizon, 2015). People usually

Supply Chain Management Network Sample for Students Myassignement

Question: Write a Review and Analysis of an HBR Case Study. Answer: Analysis According to the case study, in the year 1983, Chuk Hu mainly identified basic concepts related to the supply chain management. He proposed the concept of 3D printing on furniture and connected accessories to it. The radiated ultra violet rays are helpful in making thin layer which helps in providing an actual image of the procedure. The promotion and bottom up approach related to the procedure assists in providing suitable assistance. By identifying the concept from different sources and by putting forward approach related to the process, Chuk Hu defined the concept of 3D printing. His first concept for the processing is Stereolithography. After this, various techniques and approaches are identified in the organized manner. Supply Chain Management Network The technical standards for the 3D printing are also known as Additive method for printing. Through this method, suitable printing technique got identified. There are various materials used in printing methods which are named as the paper, glass, ceramics, wax, material and biological cell, which will directly influence the printing behavior in a concrete manner. The maintenance and management of the logistics on a wide level can be done with the help of suitable processing (Doherty, 2012). The network related to the supply chain management is quite wide at an initial level. The case study implies that the 3D products are spreading with a higher speed. It is explained in the case study that the American Engineer Chuk Hull is having a definite identity and innovation in reference to the 3D printing technique. The Chuk Hull also identified definite approach for the suitable problem definition in the organized format. The supply chain management network is also identified with the help of patent formation. The patents are also found out in U.S and the nearby areas of the locality. These patents are also helpful in describing expansion of the products in most desirable methods (Tibbits, 2017). Following the strategy of 3D printing system, China also follows the concept of supply chain management system to manage aspects related to the products. While expanding the network related to the product worldwide, the Chinese organization generally do not prefer to make the products by just copying and pasting (Rogers, et al., 2016). In the case study, it is mentioned that the organization generally grasp best aspects of the products. On that basis, suitable product can be made. The market of China is identified with a specific set of strategy. Due to this strategy, the market is expanding with a rapid rate. In China, the 3D printing is also able to generate support on government level too. By observing the revolutionary attitude in the services provided by China and the suitable management of supply chain management, the government has also come up with different approaches on a specific level. These approaches are suitable for the supply chain management (Wang Gunasekaran, 2016) . Evaluation of the Process in the organization The process of supply chain management mainly follows specific rules which takes a lot of time. Still, in various countries, the traditional approach of supply chain management is identified. Traditionally, the customer raised their request and ordered products. The products dispatched towards concerned logistics and are then divided according to the area. After the division of the product, it reaches to the concerned person. For managing all these opportunities, it is essential to identify each and every step in a definite manner. All this procedure takes time. This case study mainly emphasizes on the new method of supply chain management, which is managed through the 3D process. The 3D processing method is considered as the solution for the supply chain management procedure. Through this method, amount for managing products and application related to the logistics can be solved easily. The reduction in material supply list, management of the complexity related to the supply chain management and inventory cost can be managed by providing suitable assistance in the correct direction. By considering the supply chain management procedure, the positive impact of 3D printing can be identified. In the case study, it is also specified that to bring the revolutionary change in the working structure of the organization, the 3D printing techniques can be used in the wider landscape. The evaluation is successful in providing specific assistance in the correct direction. Apart from this, the defining set of results is also maintained with the help of processing (AL-Maliki, 2015). The evaluation of the case study also depicts that the involvement of the 3D technique in the China will also help in defining the major growth perspectives. The contribution of the organization is about 34.9% in the year 2014 and then it is continually improving on defining aspect. It is also predicted by the Mckinsey that in the coming years and near future, the market for 3D printing will expand on a suitable level. The technique can able to generate the suitable ground for growth perspectives 3D printing techniques The wide range of 3D printing techniques is utilized to make the task successful. These 3D orienting techniques may also help in providing suitable assistance by which, the processing can become easier and comfortable. Some of the most common 3D printing techniques on the basis of the case study defined are shown below: - Stereolithography is the first identified technique which is helpful in mentioning the major aspects related to the printing methodology. This will be helpful in drawing thin layer on the water and on that basis, the suitable image is created. Selective Laser Sintering (SLS) is the method in which, with the help of specific image drawing powder, the actual structure will be formed. On powder, the specific image is drawn and definite shape will be obtained from the reflection of the laser beam. This method is also identified as the unique method of processing (Low, et al., 2017) Fused Position Modelling is the process in which the low volume product is made by managing the nozzle. The nozzle sprinkles the ink for forming the image in a positive manner. With the help of nozzle tip, the actual image required is being prepared in the definite manner. Laminated Object Manufacturing is mainly helpful for the form/ fit testing and specific tooling patterns. By this method, the rapid aspects of producing the pictures can be provided on the wide landscape. The image formed by this method is perfect and specific too (Baker, 2015). Apart from this, there are various patterns too, which can be used according to the requirements of the printing and processing. Problems identified in the Supply Chain Management The above report and information which is initially gathered from case study is successful in delivering a new concept related to the 3D printing technique in all respects. With the expansion and use of 3D technique, common issues which are continuously appearing are specified below in the form of points: - The Chinese market for the 3D printing technique and toy making is quite new. The management of the SCM is quite difficult for a definite level. The companys annual growth rate (CAGR) only defines 32 % of the growth ratio. According to the forecast, it is quite low, but in the coming future, chances of development are identified more. The involvement of the specific business model will be helpful in providing specific assistance to the business. There are two models identified, one is named as the business innovation model and the second model is identified as the Design science research (DSR) method. The business model is identified as the opportunity which helps in promoting the supply chain management procedure. It is identified as the unique method which assists in promoting the financial viability of an organization. The process of communication and development of the concept is also mentioned with four paths to the business model innovation, which are the mixing of the products and delivering of the services, setting of the definite path in a possible direction, formation of the appropriate portfolio and changing the order of the specific decision (Jin Ji, 2013). The final aspect of solving the issues is related to the DSR methods. These projects are helpful in defining the design search research aspects for the development of the supply chain management in the correct course. The suitable process of iteration and looping is considered for the specific process of improvement in the correct direction as well. By following these perspectives for the development, it could become possible to manage the aspects related to the supply chain management. Managerial Implications There are various aspects that can be identified on a managerial level. The improvement is also required at a definite level. But, after observing the complete structure of the case study, some issues are observed in the complete process of supply chain management. The managers also have the specific influence of the definite production system. Some of the implications on the managerial level are defined below with the specific set of information: - The managers have to be more technical and sound to grasp the current activities related to the organization. The 3D printing methodology is too wide and equipped with a definite set of information, so it is essential to put forward the definite approaches in a suitable direction. The managers have to more organized and focused. The strategic planning is also identified on the managerial level. It is identified that the China also looks forward for the new commitments related to the 3D printing. The strategic approach towards these managed aspects will be helpful in providing the definite set of results. The managers are also bound with some defining sets of rules and regulations. The 3D approach followed by them is also of higher consideration. The managers also have to follow the methodology related to the patents. This methodology related to the patents may also help for the managers in promoting the activities related to the 3D printing (Deloitte, 2012). The other implication is associated with the definite set of information which is provided for the growth and development of the business expansion by the managers on a definite level. The managers have to focus on the appropriate information, which is related to the specific procedure. Apart from this, there are various implications which are to be followed in the definite manner. The suitable recommendations are also provided for the management of the managers in the correct direction. Recommendations There is a definite set of recommendations provided for the development and growth. The improvement can only be possible when new techniques and definite set of approaches will be introduced in the managed form. The recommendations are identified as the most innovative way to introduce the new concept in 3D technique. The recommendations are defined below. The 3D techniques are successful to bring a change in the supply chain management procedure. The expansion of the services is also defined on the wide landscape. But, for making the commercialized use of the current technique, the precise work plan and approach is compulsory. The organizations like Deloitte and Telstra are also looking forward for the more opportunities related to the 3D expansion (Hoiem Savarese, 2011). The various study shows that the expansion and management of the 3D technique is the key source of growth and development. It is recommended that the techniques which should be applied to the completion of the process should be selected in the correct manner. There are various techniques mentioned for the processing, of the 3D technique. The correct selection will be helpful in providing suitable assistance in the framed manner. From the various approaches, the last set of recommendation is that the promotion through patent and the help of the copyright aids in identifying the most specific method for an improvement. On the managerial level too, the technique has to be accurate and precise. The suitable set of information should be provided on that aspect. This will aid in supporting the new ideas on a wide level (Chen, 2016). Conclusion The case study defined in the discussion is full of possibilities and information. The wide range of information is provided on the definite platform and specific approaches may also be generated with the help of this case study. The explanation in the case study is also wide. From the initial level of 3D printing to the ending level, the information is mentioned. This approach will also help in highlighting the actual procedure followed in the 3D technique. There are various graphs and images defined in the case study, which will prove as the supporting milestone for the improvement of the 3D techniques. The Chinese organization is identified for managing the milestone for a proper set of work. Apart from this, some modifications and improvements are also provided in the case study, which may further help in generating the basic ideas correlated to the procedure in a definite manner. If the issues related to the 3D techniques can be solved and suitable assistance will be provided to them, then the generated result will also appear in an organized form. References AL-Maliki, J., 2015. The Processes and Technologies of 3D Printing. International Journal of Advances in Computer Science and Technology, October, 4(10), pp. 1-5. Baker, J., 2015. MO-B-BRD-03: Principles, Pitfalls and Techniques of 3D Printing for Bolus and Compensators, Available at: https://onlinelibrary.wiley.com/doi/10.1118/1.4925295/abstract Chen, Z., 2016. Research on the Impact of 3D Printing on the International Supply Chain. Advances in Materials Science and Engineering, Available at: https://www.hindawi.com/journals/amse/2016/4173873/ Deloitte, 2012. Disruptive manufacturing: The effects of 3D printing, Available at: https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/insights-and-issues/ca-en-insights-issues-disruptive-manufacturing.pdf Doherty, D., 2012. Downloading infringement: patent law as a roadblock to the 3d printing revolution. Harvard Journal of Law Technology, 26(1), pp. 1-21. Hoiem Savarese, S., 2011. Representations and Techniques for 3D Object Recognition and Scene Interpretation: Morgan Claypool Publishers, Available at: https://books.google.co.in/books?id=apQuKbaKkTMCdq=recommendations+for+improvement+in+3D+techniques+in+organizationsource=gbs_navlinks_s Jin, Y. Ji, S., 2013. Partner Choice of Supply Chain Based on 3D Printing and Big Data. Information Technology Journal, December, 12(22), pp. 6822-6826. Low, Z., Chua, Y., Ray, B. Mattia, D., 2017. Perspective on 3D printing of separation membranes and comparison to related unconventional fabrication techniques. Journal of Membrane Science, February, Volume 523, p. 596613. Rogers, H., Baricz, N. Pawar, K., 2016. 3D printing services: classification, supply chain implications and research agenda. International Journal of Physical Distribution Logistics Management, 46(10), pp. 886-907. Tibbits, S., 2017. 3D Printing and Additive Manufacturing, Available at: https://www.liebertpub.com/overview/3d-printing-and-additive-manufacturing/621/ Wang, G. Gunasekaran, A., 2016. Big data analytics in logistics and supply chain management: Certain investigations for research and applications. International Journal of Production Economics, June, Volume 176, p. 98110.

Integrated Advertising America Alcohol Industry Case

Introduction Integrated Advertising refers to the promotion of a certain product using a variety of media. Since the inception of Internet and the subsequent generational change, there has been tremendous change in the manner in which companies place their advertisements. The use of mobile advertising is quite popular with studies showing that it will be the most preferred by 2016.Advertising We will write a custom research paper sample on Integrated Advertising: America Alcohol Industry Case specifically for you for only $16.05 $11/page Learn More Television advertising is still quite popular though it is largely driven by prime times and major programs. This transformation is across the board. However, a look at alcohol advertising paints an even more interesting picture. This paper looks at the nature of alcohol advertising integration, its effectiveness, and the influence it has on the general populace (Mims, unpaged). Nature of Advertising Alcohol a dvertising is diverse in nature. Companies spend so much money to create awareness of alcohol. Most of this advertising is on broadcast media. This includes radio, television, and other news channel. In these broadcast media, maximum attention is directed towards particular prime times and certain programs. In America particularly, most of alcohol advertisements (over 90%) appear in sports programs. This is significant as it targets specific audiences. In Canada, for example, alcohol advertising features prominently when the popular game of hockey is underway. While majority of Canadians watch hockey games on television, a significant number attend live games. In these arenas, alcohol is massively advertised and estimations show that for every ten Canadians that watch these games, half drink alcohol related content while at it. In America, American soccer is a popular pastime. This is what culminates into super bowl Sundays. It is common knowledge that during these Sundays, advertis ers pay a lot of money to place their adverts. A check at these adverts indicates that majority of them are automobile related. Interestingly, the second largest category is alcohol ads. Hence, sports programming is a popular way to advertise alcohol in America. Pundits indicate that it accounts to over 90% of the total alcohol advertisements (Mims, unpaged). The second most popular programming that attracts alcohol advertising is prime time television. For example when broadcasting news, when analyzing hot political topics, or when a certain popular show is been broadcast in television. All these are times when alcohol advertising is broadcast. However, it is important to note that certain laws govern prime time adverting of alcohol.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, in United States certain laws indicate that when advertising alcohol, 70% of the audience should be of above alcohol drinking age. Additionally, the message should explicitly expose the dangers of consuming alcohol. The laws are similar in Canada with special interest in letting the public know the danger of using alcoholic contents. The laws are also aimed at protecting young people who the advertisers deliberately target. Alcohol advertisers advertise mostly on weekends. This is not by accident but design. During weekends, most young people are likely to engage in leisure activities, which are synonymous to drinking alcohol related products. This forms a very influential platform for advertisers. Research indicates that over 90% of alcohol is consumed on weekends. This rubber-stamps the strategic move to advertise on weekends (Ulrich and Song, 296). Influence on General Populace Over the years, research has indicated a general direct effect of alcohol advertisements to consumption. However, there is no direct relationship between increased alcohol consumption and advertising . The manner in which companies advertise, as noted above, indicate that the greatest target audience is the youth. While it is logical to conclude that advertisements on weekends may result in a specific target audience of young people, it is risky too. This is because most underage people are also free on weekends. Laws in both Canada and USA prohibit this. However, advertisers continue to do it albeit expertly avoiding these legal pitfalls (Mims, unpaged). Alcohol advertisements do not necessarily lead to higher consumption. Studies indicate that alcohol advertisements lead to brand loyalty and increase the market share of alcohol companies. It is crucial to note that these advertisements have the effect of bringing new alcohol consuming people on board (Ulrich and Song, 297). The most affected people are the youth. The advertising channels and the nature of advertising adopted by alcohol companies have the direct influence on youthful audience.Advertising We will write a cu stom research paper sample on Integrated Advertising: America Alcohol Industry Case specifically for you for only $16.05 $11/page Learn More The advertisers associate alcohol consumption to class and a high status in society. It is also common for alcohol to be associated to success. This is the reason they advertise on popular games. Hence, youthful audiences are carried away and are easily influenced by these adverts (Grube, unpaged). In addition to the above analysis, it is crucial to analyze the main advertising channels and the manner in which they are changing in the face of globalization and internet. Mobile advertising and internet related advertising is quickly gaining ground. Studies indicate that by 2016, mobile and internet advertising will surpass all traditional advertising channels combined. These traditional channels include radio, television, print-media, and personal marketing. Hence, companies are shifting towards social media sites such a s Face book, Twitter, Instagram and MySpace to advertise alcohol (Mims, unpaged). The flipside to these advertisements is the potential of reaching unintended audiences. There are no legal structures in America to govern the impact of these ads to audiences of lesser ages strictly. However, it is simple and relatively cheap to advertise on these channels (Grube, unpaged). Effectiveness of Advertising Alcohol advertising is quite popular the world over. Alcohol selling companies stake in millions in profits. As noted earlier, there is not statistically proven correlation between alcohol consumption and advertising. However, these companies continually increase their market share and promote brand loyalty. The advertisements mostly affect the youth. The currently trending internet and mobile advertising affects the youth most with over 90% of the youth directly exposed to raw adverts on alcohol. This is the same case with the nature of advertising adopted by these companies on other c hannels such as print media, radio, and television advertising. Estimates indicate that close to 90% of youthful audiences are exposed to televised alcohol advertising. In the year 2010 for example, light television viewers were exposed to over 400 alcohol advertisements annually. Heavy television viewers at the same time were exposed to over 800 television ads around the same time (Grube, unpaged).Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Television advertisements are supposed to reach certain legally permitted audiences. This excludes children below the age of majority, which is 21, in America. However, this is not usually the case. With the increased internet usage, children below this age are continually been exposed to such ads. The USA and Canadian legal fraternity is grappling with ways to try to curb this by proposing laws that govern alcohol advertising. However, not much has been achieved since it is not possible to determine the age of a person who subscribes to social media sites or sites that are popular with such adverts. These sites include sports promotion sites. Additionally, while companies may try to limit advertisements to sports programming, the audiences that watch these sports are mixed in terms of age. Families attend them, which constitutes young children who are exposed (Ulrich and Song, 298). The above analysis indicates that the effectiveness of alcohol advertising is a critical area of dis cussion. There is no any right way to justify the wrong audiences who are exposed. The big question that many pundits ask is whether this scenario is by design or default. A critical analysis indicates that this is all by design. Alcohol companies are normally desperate to consolidate their market. They are also desperate to ensure loyalty to their brands. The best to do this is to expose youthful audiences to the coolness associated with alcohol consumption. This sticks in their heads and they grow knowing that alcohol is good. There is no direct way of admitting this. However, America’s legal system requires that alcohol advertisements be captioned with the danger of consuming too much. This may have the mitigating effect of discouraging alcohol consumption albeit at a minimal percentage. In conclusion, alcohol advertisements have both positive and negative effects. However, while positive effects can be readily quantified, the negative ones have to be carefully deduced fro m the effect it has on society. In America, at least 60% of people consume alcohol related content (Ulrich and Song, 297). Textual and Image Advertising Analysis Jim Fowles Fowles says that an advert has appeals from the following dimensions. That is sex, affiliation, dominance, autonomy among others. An effective ad appeals to the person reading the advert from each dimension. In the American culture, for example, everyone reveres winning and winners. Kids learn from their parents how to win in life and among peers. Hence, an ad that appeals to this characteristic is a direct influence to a majority of these people (Ulrich and Song, 297). In the American and almost every culture in the world, men must have a certain appeal that borders on dominance to win the hearts of women. Advertisers use this fact and Fowles is an advocate. He is capable of protection of the family and his woman. He also stands out among his peers. This means that he is the man every woman would go for. Therefo re, an advert should have a direct psychological connection with majority of women. This does not mean they will use alcohol. However, it meets the whole intention of advertising, which is attention. The other factor that Fowles uses to judge a good advert is autonomy. This stands out quite well in many alcohol adverts. However, an ad’s influence should cut across the board. It should not influence the targeted audience only. This is the true nature of advertising. Although the target may be a certain group, an advert should strive to influence a large number of people. This is because in marketing the larger the pool the greater the likelihood of making a sale. Courtland Bovee While Jim Fowles analyzes the use of image in advertising, Courtland Bovee analyzes the use of text. The textual components of an advert should meet and exceed the expectations of the target group. The first textual component is the heading/headlines and subheadings. Textual advertisements are appealin g to people who take time to read them. In the above case, most of the people are not patient. This group includes teenagers, men and people who are starting to make it in life. Hence, psychologically, they do not want things that might appear as disturbances (Ulrich and Song, 296). In using textual ads, Bovee offers some dos and don’ts. For example, it is suicidal to use commonly used phrases or clichà ©s. This dilutes the message of an advert. He advises that the text be bold enough to meet the eyes of the reader. He also says it is important to use short and easy-to-remember phrases. He refers to them as catchy and appealing to the eye (Young, 50). Conclusion Integrated advertising is quite popular currently. Many organizations prefer it as it brings together different aspects of the product. From the analysis, it is evident that alcohol advertising is popular in USA. The perspectives by Jim Fowles and Courtland Bovee present an interesting look into the core nature of im age and textual advertising and their appeals (Kotabe Helsen, 12). This paper brings out the aspect of integrated advertising quite well and vividly explains it using the case of alcohol advertising in USA. With a consumption rate of over 60%, alcohol is one of the advertised products in USA. Additionally, alcohol brings about the concept of integrated advertising quite well considering the flexible nature with which different media can be used as a tool for its advertisement. Works Cited Grube, Joel. 2012. Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption among Youth. 2012. Kotabe, Masaki and K. Helsen. Global Marketing Management, New York: John Wiley Sons, 2004. Print. Mims, Christopher. 2012. By 2016 In North America, Mobile Advertising could be bigger than Today’s Entire Online Ad Market. 2012. Web. https://finance.yahoo.com/news/2016-north-america-mobile-advertising-184013375.html. Ulrich, Kaiser Song Minjae. â€Å"Do Media Cons umers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets.† International Journal of Industrial Organization, 27.2 (2009): 292-301. Print. Young, Charles. The Advertising Handbook: Ideas in Flight, Seattle: Wiley and Sons, 2005. Print. This research paper on Integrated Advertising: America Alcohol Industry Case was written and submitted by user Mauricio U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.